PUBLIX BENEFITS ENROLLMENT

Publix is a well-known supermarket chain that mainly operates in the Southeastern region. It was founded in 1930 and has grown from a single store to one of the world's largest employee-owned companies. Publix employs over 225,000 people across its various locations and corporate offices.

Videography

SERVICES

Lakeland, FL

LOCATION

THE CHALLENGE

Maintaining Publix's brand identity was a top priority. Publix's employees selected and executed the communicated benefits, reflecting the company's employee-centric initiatives. The goal was to convey that these benefits provided education and prioritized the well-being and happiness of Publix's employees and their families, a principle deeply rooted in Publix's culture and mission. The challenge was to ensure this message was effectively conveyed throughout the video.

A three-tiered strategy was developed for Publix. First, the brand essence was integrated into a compelling visual narrative. Next, custom animations and illustrations were created to enhance the strategy, while the scriptwriting process was tailored to embody Publix's core values. This approach ensured the solution aligned with Publix's commitment to employee well-being.

THE APPROACH

Video Concept

A script that embodied Publix's core values was created, instilling confidence and comfort while guiding employees through their benefit choices. This script became crucial in fostering a connection and was a testament to Publix's dedication to its employees' well-being.

Brand Integration

By thoughtfully incorporating Publix's brand colors, typography, and imagery that resonated with its culture, a cohesive visual narrative was created that authentically represented Publix's core, enhancing the video's impact among employees.

Custom Animations

Creating custom illustrations and animated graphics went beyond visual appeal; it was about developing a dynamic learning experience. The bespoke visuals were thoughtfully crafted to be a powerful tool for engaging viewers.

ENGAGING VISUALS

We created custom visuals to tailor the content and make it inclusive by representing diverse individuals in the animations. We paid close attention to detail to ensure that the animations felt friendly and approachable to all demographics. To keep viewers engaged, we designed lively animations that were visually appealing. By adding dynamic elements, we made the video interactive, which aligned with Publix's values of accessibility and inclusivity. This approach resulted in increased engagement.

CONCLUSION

The release of the video resulted in excellent outcomes for Publix. Firstly, there was an increase in employee enrollment rates, which indicates that the video encouraged active participation in benefit programs. Additionally, employee feedback highlighted a significant improvement in their understanding of benefit options, leading to more informed decision-making for themselves and their families. The overwhelmingly positive internal response emphasized the video's effectiveness in simplifying complex information into an accessible, friendly, and engaging format.